Take the Pledge
It costs nothing and takes a minute: promise to greet strangers like friends, skip the labels, and look for the good in everybody — then pass it on.
A Movement for Connection Over Division
It started with one dog choosing kindness. It's carried forward by people who choose it too.
Spotted around the world
See the Wall →
Our Mission
Inspired by one good dog
Greeting every stranger like a friend
Kindness over division
Who was Baxter?
“He only saw a living, breathing person that needed to be greeted with love and affection — anybody with a breathing heart got the same warm embrace, without judgement.”
Baxter was a 35-pound Wheaten Terrier famous for the “Wheaten Greeting” — leaping off all four legs to hug every single person he met. Friend or stranger, it made no difference. His whole life said one thing: I don’t know you, but I like you.
What it means to be like him
See the person
Not a label, not a side, not a stereotype — just someone navigating this challenging thing called life.
Look for what we share
Find the commonality first — shared passions, shared struggles, the things we can agree on — before hunting for differences.
Lead with love
Greet strangers the way Baxter did: warmly, openly, and before you know a single thing about them.
Read His Story
The founder’s own words about the dog behind the movement — and why his legacy should be bigger than “he was a cute, cuddly dog.”
Together, we choose kindness.
The pledge costs nothing and takes a minute: look for the good in everybody — then pass it on.
Take the Pledge
A sister project
The woodshop carries his name too. Russ turns bowls, vessels, and platters one at a time on a lathe in Montgomery County, Texas — and Baxter supervised from the shop floor for years.
It also gives the way Baxter did, without waiting to be asked: 80% of everything the shop sells goes straight to local charities. No tip jar, no appeals. In their words — “every board and bowl does the giving for us.”